Social Media Strategy

What is a Social Media Audit?

When creating a social media strategy we conduct a social media audit. Through a social media audit, we are able to evaluate your social media marketing performance and determine the necessary steps to deliver results from social media efforts.


The following components are included in a social media audit:


  • Competitors 
  • Listening
  • Customers
  • Community
  • Copywriting
  • Image
  • Frequency
  • Send Time
  • Automation

After we have evaluated your social media, we deliver a PDF file with our recommendations.

Success Measurement of a Social Media Strategy

What does all the boosting, posting, liking, commenting, and following really do for your business?


  • Establish KPI's (Key Performance Indicator): include metrics like sales, followers, reach, and engagement.
  • Measure KPI's
  • Determine ROI (Return on Investment)

Creating a social media strategy includes platforms such as: Facebook, Instagram, LinkedIn, Twitter, and YouTube. By analyzing activity, a company can make adjustments to evaluate the benefits and improve their social media marketing performance.

How To Calculate ROI on Social Media?

Investment is easy. Return should be based on key performance indicators like sales. Metrics like followers, reach, and engagement should be assigned a value as well.


Once you have values assigned for each KPI, divide by your investment and you'll have calculated ROI on social media.

Contact Us

Send Us An Email

C&J Marketing

2755 NE 28TH ave F2, Lighthouse Point, FL 33064, US

561-504-0734